Virtual influencers: the new kids on the block An opinion by IoBM’s CTO Dr. Imran Batada

Virtual influencers are AI-generated characters that are modified to imitate people. They are made using various technologies like AI, 3D, modelling, and animation. In as much as they are computer-generated, they have traits, characters, looks, and personalities like actual people. Therefore, their actions also depict human personalities, which is perfect for their roles as virtual influencers. They use their capability to influence people to try out certain brands, services, or products.

Since they emulate human behaviour, you may find it hard to differentiate them from humans while online. Virtual influencers are increasing and gaining popularity in the world. Their creators choose how they will look, dress, and act. They also choose their interaction and engagement basis.

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