Diploma in Digital Marketing & E-Commerce

Program Courses

1. Social Media Marketing

This course will cover the following platforms:

  • Facebook Marketing
  • Youtube Marketing
  • Instagram Marketing
  • Twitter Marketing
  • Google Marketing
  • Linkedin Marketing

2. Business Intelligence

  • Understand the business intelligence workflow from end-to-end
  • Blend and transform raw data into beautiful interactive dashboards
  • Hands-on sessions will be conducted with state of the art BI tools (PowerBI, Tableau etc.)
  • In this course, participants will also implement the BI solution in the industr

3. eCommerce Business

  • Hands on experience of Shopify & WooCommerce
  • Participants will learn how to use Drop shipping for their online business
  • In this course, participants ecommerce business will be launched

4. Amazon FBA

  • Start your business to sell on Amazon
  • Account Opening
  • Product Searching
  • Finalizing the Vendor
  • Order & Create your own Brand
  • Product Launch
  • Amazon Page Optimization

Program Fees

Step 1: Applicant Fees is PKR 1,000/- (Final selection will be done after the interview)- Non-refundable.
Step 2: Then your interview will be scheduled.
Step 3: After selection, you can pay PKR 80,000/- OR PKR 100,000/- with 2 or 3 months installments.


  • Four Months
  • Starting from May 07, 2023
  • Last Date to Apply Apr 30, 2023
  • Days & Timings Sunday 10:00 am to 5:00 pm (break is from 1:00 pm to 2 pm)

Target Audience Criteria

Fresh Graduates, Marketing Assistants/Officers, Sales Personnel, IT Personnel, Marketing Managers interested in learning how to incorporate digital marketing and strategies into their current strategy.

Eligibility Criteria

Candidates preferably having a bachelor’s degree are eligible to apply.


If a student is registered on a certain batch then he/she cannot transfer to another batch.

Trainers Profile

Dr. Imran Batada

His career spans over 20 years locally and internationally in executing and managing large-scale projects, strategic development, formulating policies, managing large teams, implementing ERP Projects, and carrying out research work. He obtained a Doctorate in Teaching & Technology from Assumption University.

Dr. Batada is currently working in IoBM as CTO & Director Center of Information & Technology. Before joining IoBM, Dr. Batada was associated with IBA Karachi as CIO & Director Center of Information & Communication Technology (CICT).  He has also been involved with the government of Sindh by providing consultancy in different projects. He has provided consultancy on organizational development to different private and public sector organizations.

Additionally, he also has several years of teaching experience at various well-known universities in Pakistan. He also launched a ‘Sindh Research Incubation Centre’ (SRIC) with the Government of Sindh. He volunteers his time to mentor Startups and inspires aspiring entrepreneurs to evolve their businesses. He frequently participates as a keynote and panelist in local and international conferences.

He has won several awards including CIO 200 Awards by the Global CIO Forum in 2020 and the Living Legend Excellence Award by Ideal Excellence Award back in 2018.

Yasir Ahmed

He is an E-Commerce Expert & consultant with more than 18 years of experience. He provides digital marketing & product development consultancy for many known brands in Pakistan.

Currently, he is working with Foodpanda Asia, GNT Group Pakistan, Hilal group, and also a member of CICT where he volunteers his time to mentor Startups and inspires aspiring entrepreneurs to evolve their businesses

With experience in both B2B and B2C digital marketing, Yasir helps deliver the strategic direction of the Company’s projects. Having worked at Foodpanda for over 5 years, he has got vast experience of setting up digital communication with a mass audience in a way that can help digital products to have maximum conversions & leads.

His pragmatic & smart approach has seen him tackle a range of briefs, from brand propositions to digital priority roadmaps. Sometimes, on the same day.
As the E-commerce Specialist at Foodpanda, he is responsible for setting company strategy regarding product and its experience, it’s targeting, and potential reach.

He also works as a trainer of Digital Marketing in IBA. His diverse background and versatility in training both youth & adults enable him to tap on a plethora of experiences of sharing, connecting, and engaging with people.